Q2 2025 Performance of Top 5 Play Pass Games on iOS in the Netherlands

In the second quarter of 2025, the performance of top Play Pass games on iOS in the Netherlands showcased varied trends in downloads, revenue, and active users. Below is a detailed examination based on data from Sensor Tower.

Sudoku.com - Number Games by Easybrain Ltd experienced notable fluctuations in all metrics. Weekly revenue peaked at approximately $362 in early June, while weekly downloads saw a significant rise, reaching 2.6K by the end of June. Active users demonstrated a strong upward trend, growing from about 34.6K to 41.9K over the quarter.

Rummikub from Kinkajoo Ltd maintained a steady presence. Weekly revenue varied, with a peak of $678 at the end of March, and downloads reached 1.6K in early April. Active users hovered around 49K, showing slight fluctuations throughout the quarter.

Pixel Art － Color by Number also saw interesting patterns. Revenue peaked at $417 in mid-April, while downloads hit a high of 971 in the same period. Active users began at 7.8K and saw a gradual decline to 6.7K by the end of June.

Nonogram.com - Number Games showed modest revenue figures, peaking at $130 in late April. Downloads reached a high of 828 in late May. Active users started at 33.2K and showed slight variations, ending at 32.9K.

Finally, Jigsaw Puzzles - Puzzle Games recorded a peak revenue of $167 in late May. Weekly downloads hit a high of 675 in the same period, and active users increased from 2.8K to 3.3K by the end of the quarter.

These insights, derived from Sensor Tower, provide a snapshot of the gaming landscape and highlight the dynamic nature of app performance over time. For further detailed analytics, visit Sensor Tower's platform.